TIM Launches GAMES with uiONe

by: admin Monday, November 13th, 2006

Rating: HOT

The press release is below only - because cutting edge analysis of this will be available in the next issue of the Mobile Search Analyst out on December 1, 2006.

QUALCOMM Announces Agreement With Telecom Italia for Groundbreaking BREW Solution Launch in Europe

- TIM to Offer 3D Games via BREW Gaming Signature Solution; Dynamic User
Interface and Downloadable ‘Themes’ via uiOne Offering -

SAN DIEGO and LONDON, Nov. 13 /PRNewswire-FirstCall/ — QUALCOMM
Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced
wireless technologies and data solutions, and Telecom Italia, through its
mobile unit TIM, the largest wireless operator in Italy, today announced an
agreement to launch wireless data services based on QUALCOMM’s BREW(R)
solution. TIM plans to reinforce its leadership position in service
innovation on 3G and HSDPA networks by making a variety of new applications
and services available to its subscribers, including premium 3D mobile game
titles by Gameloft through the BREW Gaming Signature Solution. With the
uiOne(TM) offering, TIM users can also gain access to ‘Idle Mode,’ a
dynamic TIM idle screen with the ability to subscribe to live content
feeds, as well as downloadable ‘Themes,’ a series of skins that allow
subscribers to customize the complete look and feel of their phone’s user
interface. Following launch of the new services, both the 3D mobile games
and themes can be purchased and downloaded over the air using QUALCOMM’s
BREW solution.
“TIM’s decision to launch BREW services in Italy underscores the
momentum we are seeing for the BREW solution with European operators,” said
Peggy Johnson, president of QUALCOMM Internet Services and MediaFLO
Technologies. “We believe there will be an accelerated drive toward native
games in Europe in 2007, and TIM is poised to lead that charge by launching
the proven, high-quality experience that the BREW Gaming Signature Solution
provides. The uiOne offering allows TIM to greatly enhance the user’s
ability to discover key services, and its ‘Themes’ offering will deliver
device customization that will allow TIM to differentiate its services.”
“We believe adopting the BREW solution will allow TIM to greatly
improve usability and introduce innovative premium data services across
multiple handsets,” said Massimo Castelli, chief marketing officer, Telecom
Italia. “The BREW Gaming Signature Solution, with high-caliber 3D games
from world-class publishers like Gameloft, and TIM’s downloadable themes
will deliver a unique user experience that will greatly improve our
subscribers’ enjoyment of our mobile services.”
The BREW solution will initially support TIM services on two handsets
based on QUALCOMM’s MSM(TM) chipsets that will support robust 3D graphics
and audio/video capabilities. The Samsung Z630 will offer TIM subscribers
access to high-quality 3D wireless games. The Onda N5050 will offer the
same services plus the ‘Idle Mode’ user interface and a range of custom TIM
downloadable ‘Themes.’
The BREW solution drives the discovery and delivery of innovative data
services. It includes several offerings such as: uiOne for rich, integrated
and dynamic user experiences with fast access to high-revenue services on
wireless devices, and deliveryOne(TM) for differentiated and tightly
integrated, operator-managed support and delivery of advanced wireless data
content and services.
QUALCOMM Incorporated (http://www.qualcomm.com) is a leader in developing and
delivering innovative digital wireless communications products and services
based on CDMA and other advanced technologies. Headquartered in San Diego,
Calif., QUALCOMM is included in the S&P 500 Index and is a 2006 FORTUNE
500(R) company traded on The Nasdaq Stock Market(R) under the ticker symbol
QCOM.
QUALCOMM and BREW are registered trademarks of QUALCOMM Incorporated.
MSM, uiOne and deliveryOne are trademarks of QUALCOMM Incorporated. All
other trademarks are the property of their respective owners.
QUALCOMM Contacts:
Bella Alabanza, QUALCOMM Internet Services
Phone: 1-858-658-4860
Email: qis-pr@qualcomm.com