TIM launches Vitamine service to enhance its pioneering Tribu offer
Rating: pump it up
By Bena Roberts
Telecom Italia Mobile has launched a new vitamine service to enhance Tribu. Tribu is the youth tribe focused mobile calling offer. The vitamin cost EUR 0.25 per day. But once activating everything or all communication to the number on which it has been activated is free. This is not for all mobile phone use but only for the number that is activated (called) by the Tribu user.
So – for a flat rate free of EUR 0.25 all calls, video calls, MMS and SMS will be free for the whole day (24 hours).
The vitamines are capped but they are capped very generously at 1000 SMS or MMS or video call minutes per day. To take advantage of this offer you have to have a Tribe phone service. If you don’t and you want one TIM will reimburse the EUR 7 sign-up free for anyone on Tribu that signs up before August 31, 2007.
What we think?
TIM rocks. Promotions such as these shouldn’t be restricted to Italy and let’s hope that TIM can influence Telefonica (has 18% of Telecom Italia)to push similar promotions in O2 territories across Europe.
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