Today’s Mobile Marketing Forum Gossip

So. Just for the record - this is JUST gossip. Nothing more than that. I heard it and I am just being sharing it with you.

1. M:Metrics is up for sale.

2. The New York Times was paid by Scanbuy’s investor to write THAT article (if you haven’t read it - you should  - if you have - comments please).

3. There is some huge barcode deal about to come to play - BUT not from the usual suspects.

4. Abuse of Opt-in will kill early adoption of ad-funded mobile marketing service (Oh, hold on. That one came from me).

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