TomTom drums up support from Vodafone UK
Rating: playing catch-up with O2
By Annie Turner
TomTom is working with Vodafone UK to develop a new traffic information system based on its best-selling GPS technology.
The new application collects location information from the Vodafone UK network to provide real-time information on the speed and direction of cars travelling on all major roads across the UK.
This helps drivers using TomTom devices better plan their route, avoiding accident scenes and other hold-ups. The service is expected to launch in the first half of 2008 and will also be available for road authorities and businesses, who may use it for dynamic traffic control and improved fleet management.
TomTom aims to expand the service throughout Europe. It has been clear for some time that the most common GPS device will be the mobile phone within the next couple of years. Vodafone has considerable ground to make up on O2, which has pioneered the combined use of GPS and mobile, and offers a whole suite of business services. Still, better late than never and competition is a good thing all round.
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