Top mobile marketing news, 4th-Screen, Mobilethink and Cardmobili

Mobilethink Analytics

Smart Mobile Marketing Gets Easier With Next Generation Network Intelligence Service Mobilethink Analytics raises the bar in device intelligence; new generation analytics service helps marketing departments improve ARPU and customer retention rates If you’re a network operator or MVNO selling new mobile services to subscribers to improve ARPU, or if your customer retention campaigns need to be better targeted, a new generation network intelligence service could well become central to your business operations in the very near future. Developed by Mobilethink Analytics, a flagship business unit of mobile device management company Mobilethink A/S, the new service includes a number of new features, notably a processing tool to better analyse specific data of mobiles in a network and their capabilities. But that’s only the start. The processing tool now gives you access to a device database, enabling you to identify every feature of 6,500 phones and connect cards – make, model, screen size, OS, Java, whether it’s 2G or 3G, has a GPS, and all its other lifestyle features. Over 170 mobile phone capabilities are supported by the database – possibly the most powerful and extensive database of mobile phone capabilities in the industry.

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The Guardian and 4th Screen

31 August 2011: Premium mobile advertising agency, 4th Screen Advertising today announced that it has renewed its exclusive contract with UK national, mobile and online publisher, The Guardian, to deliver rich media mobile advertising to its highly prized mobile inventory in the UK.
 
The deal follows three successful years of partnership with the Guardian during which time 4th Screen has served millions of highly targeted mobile ads from brands such as Samsung, Sky, Peugeot and M&S.  Rich media formats that 4th Screen has deployed across the Guardian’s mobile inventory include, iSlide tap to expand, video, calendar integration and rich media overlays.
 
In addition, all adverts served by 4th Screen’s Mpression platform benefit from fine grained ad-targeting which is derived from user analysis at the publisher level and includes features such as age, location, time-of-day and gender.

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Cardmobili

CardMobili, creator of the world’s first mobile loyalty and membership cloud that connects consumers directly with brands, has unveiled an important new development for its loyalty smartphone apps, now incorporating coupon and promotional-offer processing.  Representing an entirely paper-free channel for the distribution and fulfilment of coupons, the CardMobili apps can handle offers that are delivered via a specific retailer or merchant’s loyalty scheme, as well as those available independently of any loyalty tie-in – such as location-based offers.

 The service is specifically designed to deliver attractive, money-saving offers to consumers, with CardMobili’s cloud-based servers continually harvesting data from a wide cross-section of coupon and discount-offer sites.  These include 8coupons in the USA, plus BView in the UK, as well as similar sites across Europe.  This data is then transmitted to the end-user via the CardMobili app, which can display the coupons on a location-based, “what’s-near-me” geographic basis.  Irrespective of a coupon’s source or delivery channel, each is presented to the consumer via their mobile phone with a consistent user experience.

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