Touch Mobile to help spread Emida’s mobile payment service

USA-based 100% data MVNO to benefit from Emida’s outlets

Touch Mobile, a USA-based MVNO [Mobile Virtual Network Operator] has struck a deal with  Emida, a leading global prepayment and value transfer provider. The pair hope to disrupt the American prepaid market with unique pricing concepts for the prepaid consumer. Emida operates in 37 countries throughout North, Central and South America, the Caribbean, as well as Africa, Oceania, the Middle East and Europe. Touch Mobile offers premium-quality Android smartphones to all prepaid subscribers. Plans start at $20 per month with wide coverage available across the USA.

Touch’s plans are 100 per cent data-based – meaning that customers can stay connected through applications, email and web, without traditional prepaid data plan pricing.

Furthermore, calling, text messaging, and data are entirely unlimited whilst a customer is linked to a Wi-fi network – preventing plan data from being consumed during these sessions.

Rich Wong,  a senior vp with Touch Mobile, commented, “Touch Mobile is very pleased to offer its industry-leading products through Emida’s vast distribution.

He continued, “We are confident that Emida’s many years of experience within the prepaid space will complement our winning product strategies .”

Ron Kraft, gm for North America with Emida, said, “Emida is constantly searching for the most innovative, premium prepaid products for its distribution.

He added, “We believe Touch Mobile’s offering affords the prepaid base a new and distinctive opportunity to obtain premium service at record-breaking prices.”

Emida supports a network of more than 54,000 retail points with an annual dollar payment volume in excess of $1.5 billion, processing more than 240 million annual payment transactions.

Its payment processing platform provides robust revenue solutions for distributors, ISOs, retailers, MNOs and service providers.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
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