Guest Post: Trends in mobile advertising for 2013

by Aaron Peters, a blogger who works with Superscholar

As so many people now have smartphones, it’s becoming more and more popular to use them as a medium for advertising. With 2013 now on us, I decided to do some research as to what pundits are saying which are the most likely mobile advertising trends we can expect to see in 2013.

Better targeting

According to the article ’7 Mobile Ad Trends of 2013: What’s Hot and What’s Not’ by Vikas Gulati for ClickZ.asia here, companies are going to be striving to create more intelligent advertisements.

This means they will do a better job of studying their target demographics and learning what would be of appeal to them.

These strategies are sure to help them increase their sales as people want to read ads that are pertinent to their own lives.

Through working to ensure that the ads are better crafted, the companies can attract an audience that is more likely to buy goods and services.

Android continuing growth

Gulati also discusses the speed at which Android is growing. He writes, “In 2013 Android will cross an installed base of on billion users … but there is nothing on the radar that will make a significant dent to the ongoing Android momentum.”

He continues, “Over the long term, it may be a different story but it is unlikely to change in 2013.”

Clearly, 2013 is going to be a huge one for mobile marketing, and this is excellent news for businesses – especially with the current economic conditions.

Telco’s rise

Another useful article isentitled ‘Top Trends in Mobile Advertising This Year’ by Priyanka Bhattacharya for Digital Market Asia.

In this article, Bhattacharya chats with Dippak Khurana, who is CEO with Vserv.mobi.

Khurana discusses how Telcos [network operators] swill come back into the mobile marketing arena.

He explains that leading Telcos are already making huge strides toward entering into the mobile advertising field.

For example, he writes, “In 2013, we will see more Telcos scouting for viable opportunities and partnerships to participate in the rapidly growing mobile advertising industry.”

If all goes as planned, Telcos could wind up enjoying a huge presence by the time 2014 arrives.

Easier transactions

Khurana also discusses the ways in which marketing will combine together with the actual shopping experience, and this will become a major component of mobile advertising.

Instead of having to wait to go to the store to purchase something you see in an advertisement, you may very well now be able to purchase it immediately.

From the consumer’s perspective. life will be a lot more easier, and they may even be able to find m-coupons for such products straight away.

It’s still early in the year, so some of these predictions might not come to fruition for awhile. Whatever the case may be, it’s sure to be an exciting year in the world of mobile advertising.

Author biog

Aaron Peters writes about advertising, education and most recently has worked with Superscholar who claim to offer the most affordable online bachelor’s degree programmes.

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One Response to Guest Post: Trends in mobile advertising for 2013

  1. Tanker says:

    I think expectations for improved targeting and Android’s growth are two safe bets. Been going to MWC for years, and this is the first time I recall actually hearing a strong buzz about mobile advertising before the event. And so far it’s all been about Android. The one mobile ad network everyone is expecting big news from at MWC (Airpush) is an Android ad network. So, yeah, I think 2013 is going to be a big year for Android… http://www.examiner.com/article/mobile-advertising-on-the-radar-for-mobile-world-congress-2013

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