TSM reaches more parts
Rating: so what?
By Annie Turner
Third Screen Media says its advertisers can reach nearly 50% of US mobile content sites, according to Telephia. These include top weather, sports, news and social networking sites. Third Screen Media’ also states that it executed twice as many campaigns in the second quarter 2007 than the same period a year ago. Oh, and its recent acquisition by AOL’s Advertising.com, signals increasing opportunities for advertising on the mobile platform. Well, it would say that wouldn’t it?
Apparently the growth in reach and the number of campaigns is down to the increased amount of on-deck carrier ad inventory, organic growth and the addition of AOL’s mobile properties to its TSM|Network.
Prior to the acquisition in spring, Third Screen Media’s customer and partner list including Bank of America, Cisco, Fandango, FedEx Kinkos, MSNBC, Toyota and The Weather Channel. Now its added Verizon Wireless Mobile Web portal and Discovery Communications. The latter plans to use Third Screen Media to implement ten to 12 campaigns this year, in addition to the two recently completed.
What I want to know is who the advertisers are, what they think, how much is repeat business, what the consumers concerned think and what’s happening off-deck? How targeted is targeted? Where do you get the information from? Has TSM can the legal right to use it? – for starters. Bald numbers just don’t do it for me. Where’s the substance?
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