Twitter online commerce offering exposed by Re/code

But will it take a mobile first approach to accepting payments?

source: re/code

buy a coffee mug through twitter/fancy

A blog on specialist news site, Re/code – written by Mike Issac and Jason Del Ray, appears to have revealed Twitter’s plans to start advertising and selling goods. The post says that the authors stumbled upon documents openly display on the Fancy.com web site which have subsequently been removed. The report here says that Twitter appears to have already been working with an online commerce site – Fancy.com. More importantly, its payment processing fulfillment will be handled by a company called Stripe which supports both web and mobile payments.

According to the publication, consumers will be offered the chance to ‘Buy with Fancy’.

Potential purchasers will be  prompted to enter a name, address and credit card information, which will all be  “handled securely within the Twitter app.”

The offering appears to be part of something the social media company is calling Twitter Commerce.

Some Commerce tweets will appear inside of Twitter users streams -much like the company’s Promoted Tweet advertising products.

Purchasing tweets will also show up inside Twitter’s Discover section.

It is blatantly obvious that after its recent flotation, the social media giant is looking for some way to monetise its circa 232 million users.

It will have to take on the likes of Amazon, of course. And the Fancy.com mockup sounds like it is truly missing a ‘mobile first’ approach.

GoMo News suggests that if Twitter Commerce is going to be a truly global offering, then it has got to support easy mobile payments. Not just credit/debit cards.

About Hans Cett

Hans Cett is an established freelance author and consultant specialising in the mobile communications industry. He also writes for Countdown2MWC - http://countdown2mwc.wordpress.com/
This article was published in m-commerce, mobile news, mobile payments, twitter and tagged , , , , . Bookmark the permalink.

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