txtNation announces Direct Operator Billing in the USA

Press release

August 1st 2013. txtNation is gearing up to launch a brand new US premium payment service, giving consumers and businesses alike superior ease of use and simplicity of integration. The new stateside Direct Operator Billing option will be released by Q1 2014. This will better unify premium services cross-network, cutting costs and lead times, and giving a timely boost to client campaigns under challenging economic conditions.

It will significantly reduce the differences between mobile operators that were proving a bureaucratic nightmare for the company’s clients.

txtNation’s expert compliance team offers support and guidance on the often complex regulatory side of the US market and will be on hand to help businesses leverage better Direct Operator Billing.

These improvements render our upcoming service more of a simple ‘plug-and-pay’ option for clients wishing to target consumers in the US – significantly reducing regulatory and technical friction

End users pay in a few clicks via a simple, clean and easy-to-use interface.

The consistency and friendliness of the payment flow reduces user confusion and promises to increase conversions and trust.

txtNation has a high level of expertise in Direct Operator Billing technology, having been front-and-centre in bringing the UK’s Payforit scheme to fruition and being the first British company to integrate and support WyWallet in Sweden.

The company also consults widely in the industry on new innovations, with ongoing negotiations to kickstart similar payment mechanisms in Ireland, Finland and elsewhere.

Speaking of the development, txtNation COO Ashley Cross said, “This has amazing potential to open the market to those who were previously put off by the difficulties of launching premium services in the United States.”

“We can’t wait to put this product into the hands of our clients and to support them to monetise their services.”

Developments in the USA mean the difficulties of market and technical fragmentation, and the lack of interoperability, are truly a thing of the past.

About txtNation

txtNation is an outstanding multi award-winning, tier-one aggregator across mobile billing and messaging. Focussing on sophisticated, ease-of-use solutions designed and supported by knowledgeable technical and customer support teams, txtNation have consistently proved itself one of the most efficient and cost effective billing and messaging providers in the business. txtNation’s global reach means that they can facilitate mobile messaging services and products via the SMS Gateway across North America, Europe, Australia and Africa. txtNation have developed strong partnerships with many major industry leaders to ensure our solutions are compatible, well-connected and adequately secure. txtNation have well over 7,000 clients large and small on every continent who are already experiencing the outstanding advantages which txtNation has to offer. txtNation’s products and services increase customer acquisition, improve loyalty and build trusted brands and awareness through direct, personal, easy, and immediate communications.

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