Rating: UK only European market with significant BlackBerry apps sales
According to The UK App Market Monitor from research2guidance, the UK app market is by far the biggest app market in Europe. It outnumbers its European neighbours in terms of revenue generated by app downloads and in-app advertisement as well as the sheer number of downloads and users. After only four years the market will surpass the half Billion Euro mark in 2012. Significantly, the UK is also the only country in Europe where Blackberry apps have a significant market share. Thanks to high competition, apps must generate significantly higher download numbers to remain in the Top app ranking compared to other European countries.The report will provide data on the following key criteria: -
App user base 2008 – 2013
App downloads 2008 – 2013
App market revenue 2008 – 2013
Smartphone OS app download market share (Q2 2012)
Share of paid download in UK
Share of paid downloads per platform
Share of downloads of apps with In-App Purchase in UK
Apps average prices per platform
Average monthly downloads of a Top 10 app publisher per platform (paid)
Average monthly downloads of a Top 10 app publisher per platform (free)
Average monthly downloads of Top 20 downloaded apps (paid)
Average monthly downloads of Top 20 downloaded apps (free)
The report costs €490 and more details can be found on the company’s web site here.
