UK travel industry missing good app store optimisation

Yodel Mobile discovers typos & spelling mistakes in Apple apps

strong keywords start of optimisation journey- pemberton

Research carried out by Yodel Mobile, has found that app discovery in the travel industry is stalling. This is due to simple things such as spelling mistakes (typos); omitting obvious keywords plus using only 30 per cent of available keyword capacity. These results come from Yodel’s analysis of the top UK travel brands and their efforts at discoverability within the Apple App Store.

Mobile apps are a primary engagement tool for building brand recognition, loyalty and sales.

Yet many brands would benefit from a more rounded approach to mobile app store optimisation.

Yodel claims the travel industry with a huge opportunity to improve the success of their apps by implementing basic principles of good app store optimisation.

“It’s clear that travel brands need to up their game when it comes to the App Store,” commented Tim Pemberton, media operations director with Yodel Mobile.

He continued, “Strong use of keywords is just the start of the optimisation journey.”

“Getting the creative right (icons and screengrabs, for example) are crucial, as well as introducing ‘beyond the download’ tactics. ”

“These include contextual push messaging to help re-engage consumers with your app and grow positive ratings and reviews – in turn helping to tune up app discoverability.”

Read the full Press release here.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
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