Umbria finds less umbrage over mobile TV among bloggers
Rating: mass market miss
Louise Wells
Umbria has released what it describes as the first comprehensive look at mobile TV user demographics and habits, captured from online blogosphere conversations.
Umbria is offering its syndicated Mobile TV reports on a subscription basis, including quarterly updates, to help marketers and other interested parties track this market.
The report reckons that the summer of 2006 may turn out to be the genesis of mobile TV services. Online conversations about this emerging medium increased steadily in the blogosphere over the summer months and into the autumn, underlining a growing interest and aligning with adoption rates. Key findings from the Q3 2006 report include:
• Males posted two-thirds of the comments about mobile TV usage
• TV shows and movies are the most commonly cited mobile TV content viewed on handhelds
• Bloggers are more likely to download mobile TV content versus view it in real time
• Online conversations about mobile TV range fairly equally across all age groups, from Baby Boomers (aged 45 - 62) to Generation X (aged 30 - 45) to Generation Y (aged 15 - 30)
• Bloggers prefer dedicated media devices by a wide margin over using multi-purpose handhelds such as cell phones, PDAs and smart phones
• Cost is the most significant barrier to mobile TV adoption, according to bloggers
Clearly gomo is passionate about the role of blogging and we believe the blogosphere is populated by brainy types, obviously. It’s just we have reservations whether brainy types translates into a mass market – we suspect not any time soon.
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