Unicast partners with AdMob

by: Bena Roberts Tuesday, February 26th, 2008

Unicast will serve AdMob adverts via its Unicast Rich Media Mobile Platform.

An example of one of the Adidas mobile web sites can be viewed here: http://mobile.unicast.com/adidas/index2.php

From the press release

Unicast and AdMob have collaborated on more than 10 rich media mobile ad campaigns to date, creating successful executions for major brands including Land Rover, SCJohnson, Adidas and more. These mobile marketing campaigns include rich multi-page mobile web sites featuring data capture, video streaming, interactive store locators and wallpaper and ring tone download capabilities. Unicast’s business intelligence reporting tracks user interactions on the mobile sites, in order to provide marketers with deeper insight into user behavior and brand engagement.
What we think?

I am a bit confused. I have looked through the Adidas site and I can’t see any visible advertising. There is download Wallpaper section and is this then sponsored? Apparently Unicast has a business intelligence reporting and tracking service too –but where are the adverts and are these banners? Is the advertising hidden? Is that the point or is the whole site advertising?
I am all confused. Or have they just used a WAP site with no advertising my mistake?

You can see examples, of AdMob, Medio, Decktrade and Google Mobile ads at gomonews.mobi