Universal Music Group Partners with Playphone

Universal Music Group (UMG) and PlayPhone, Inc., have announced an agreement to offer real music tones from UMG’s market-leading roster of superstar artists through a number of PlayPhone’s mobile entertainment destinations, including Wal-Mart, Best Buy and BET.

From the press release“We are delighted to be partnering with PlayPhone,” stated Rio Caraeff, Executive Vice President of UMG’s eLabs. “Their commitment to expanding the mobile space, along with our vast catalog of chart-topping artists, creates a great opportunity to innovate and deliver new ways for consumers to explore and enjoy our content.”

“PlayPhone has built the best branded catalog for mobile entertainment and is pleased to now make available real music tones from UMG’s A-list artists to mobile consumers,” said Ron Czerny, founder and chief executive officer at PlayPhone. “As mobile consumers continue to make the jump from the last of the polyphonic handsets to more-capable rich media devices, it is important that we round out our catalog to make sure they have access to the best selection available.”

What we think?
Isn’t PlayPhone just a great name! Its short and sweet and easy to remember. I also agree that polyphonic ringtones are dead but by adding these retails – branded ringtones from the shops should also be available.

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