Universal pictures partners with Minick to launch mobile film portal
Rating: smile, camera, action Minick
by Bena Roberts
Universal Pictures has selected MINICK to build and manage a new mobile film portal. The aim of the portal is to provide Universal with a scalable, rapid mobile website that will build mobile presence for brands – for distribution via mobile operators.
From the press release
Jeremy Laws, Senior Vice President of Universal Mobile Entertainment said:
“MINICK’s impressive track record with major brands and their global reach
make them a perfect choice for Universal. We are thrilled to be working
with MINICK on this key component of our global mobile distribution
strategy.”
Lourens de Beer, MINICK UK’s Managing Director added: “The possibilities of
using mobile as part of a long-term film marketing strategy are endless.
Universal has been instrumental in making the necessary steps to achieve
this. We have only scratched the surface of what mobile can truly achieve
and over the coming years the types of services, data collection and
interactive initiatives used by Universal Pictures and other MINICK clients
will only grow and become richer.”
What we think
Sounds like fun. The only trouble with films though is that they are usually very rich in design. Perhaps a mobile on device portal in Java would be a good compliment to this WAP portal.
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