Reminiscent of Thank You Gift programme
It seems that BlackBerry (formerly Research In Motion – RIM) still hasn’t leaned from its mistakes. There’s total confusion surrounding the availability of its two new BlackBerry Messenger (BMM) clients for Android and iOS. Having said that these apps would become available on September 21/22 , neither are currently available in the UK. Lucky iOS owners in some parts of the world managed to get their hands on the ‘official’ BBM for iPhone app. Meanwhile, the Android version is in limbo whilst an ‘unofficial’ version is killed off. What a moment to officially announce the company is up for sale for $5 billion?
This whole thing harks back to the days [October 2011] when BlackBerry suffered a catastrophic outage at its NOC (Network Operations Centre) in Slough, England.
To compensate its loyal customers for circa three days of chaos, the company introduced its ‘Thank You Gift from BlackBerry’ offering.
This equated to 12 free apps which trickled out in dribs and drabs. GoMo News spotted the last two remaining free apps finally appearing in the BlackBerry App World store on December 3rd .
It seems the same fate awaits the two BBM clients which will arrive piecemeal at different times for the different OS and in different territories.
in the meantime. the company has let slip that it’s putting a price tag of around $5 billion on itself.
Given that BBM is generally regarded as the company’s ‘golden egg’ or crown jewels, making such a mess of the service is extremely unfortunate timing.
BBM’s 60 million users are currently dwarfed by the 200 million people who use the WhatsApp service.
WhatsApp currently works across multiple platforms, but BlackBerry is struggling to run across just the main three mobile OS.
BlackBerry picked the middle of the release of Apple’s two news iPhone 5 devices to announce its very latest BB10 offering – the Z30. And the news just got buried.
Worse still, BlackBerry’s recent announcement of further job cuts will take total jobs losses to 9,500 since 2012.
Meanwhile we bet that the Warren Buffet of the North – Canada’s Prem Watsa is circling BlackBerry now that he has stepped down from its board of directors.