UpCode BiDi Codes in Argentina
I feel as though UpCode has lost its virginity and is has turned into Genghis Kahn in the past week. This is the THIRD press release. Good Grief!
This time: UpCode and Telefonicaare announcing their partnership with Movistar UpCode BiDi Codes in Argentina.
Tell me more!
Telefónica, the leading private company in the global telecommunications market has launched an innovative campaign enabled by UpCode Mobile Access and Interaction (MAI)™.Software that will allow Movistar mobile users full interaction with their handsets with traditional media.
From the press release
Mark Hendriksen, CEO UpCode in London said, “Telefonica’s initiative is designed to engage users through various offerings by scanning Bidi Codes, with their mobile phones on billboards, in print and on TV, to download mobile content to their mobile devices, and to enable numerous applications ” http://www.movistar.com.ar/
Sture Udd, UpCode Ltd.’s CEO at HQin Finland added, we are confident that the partnership will give the Latin Mobile Marketplace, a wider distribution platform and additional interaction for Movistar clients. We understand change, convenience and control with the need to give people access whenever wherever. Telefonica’s Movistar campaign shows the many possibilities and a new way of content delivery, and other business applications. This is just the beginning of our international roll-out Mr. Udd stated.
UpCode Argentina Director Gustavo Mejalelatystates,” The main reason why Telefonica de Argentina selected UpCode, was our Customer oriented attitude that UpCode offered against any local or international competitor and because of the flexibility of the solution. For example: We customized the UpCodereader to many of the old cell phones models still popular in the region, second we developed an UpCode MMS decoder to do a massive campaign using standard camera phones, and third we selected a flexible business model.”
What we think?
I don’t know what to say – UpCode is going for it. Mobile barcodes are nearing tipping point. The market is getting ripe – gush gush – things are happening and we are watching something develop. I can’t wait for next week and also our coverage of NeoMedia at the show. Mobile barcodes are going to be HUGE!
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