UpSnap merges with Mobile Greetings
Rating: its getting hot in here
by Bena Roberts
I have always wondered how long UpSnap would survive on its own without partnering or merging. Not that I don’t like UpSnap – I do. The company has some great innovative services and the podcasting, NASCAR radio are all hot – but its just a bit early.
So now UpSnap is going to merge with Mobile Greetings. The aim of the new company will be to use advertising to push subscriptions and media services to mobile consumers.
From the press release
“Our media customers are calling for integrated mobile solutions that enable them to offer content and advertising direct to any mobile user,” said Tony Philipp, Chairman and CEO of UpSNAP. “By combining our best of breed voice services, with the innovative mobile platform provided by Mobile Greetings, we intend to provide a powerful set of services to any mobile user. This will allow us to extend our advertising supported free offerings and search platform, which may now include music, news, and sports content as well as rich media content.”
Jacob Litke, Chief Executive Officer of Mobile Greetings said: “At Mobile Greetings we have a great track record of delivering a compelling user experience to the millions of people who have downloaded our mobile products. Our merger with UpSNAP will add valuable new revenue streams, and allow us to offer a complete suite of services to all mobile consumers, regardless of carrier or handset type.”
What we think?
All in all this is a strong move, but pushing advertising onto everything or all existing services is not the solution. Moving forward the companies need to remain separate but launch a new suite of combined services to build momentum for the companies. How?
Basically, mobile greetings is one business model – podcasting and search is another. Offer a service where users can send personalized or general birthday podcasts to consumers mobile devices… More in the Mobile Search Analyst.
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