Discovered thru testing with ACHIA
Webtrends has just discovered that offering PayPal as a payment option to consumers pushed up online conversions – especially amongst mobile users. These findings came about through testing its Optimize product in conjunction with luxury online lifestyle store ACHICA. Webtrends carried out a series of tests on the ARCHIS payments page to establish the net effect on transactions by offering the option to pay using PayPal. The results showed that PayPal was used for nearly one third (29.1 per cent) of all transactions. Mobile users responded even more positively with a slightly larger uplift in transactions at 3.63 per cent.
Overall, the number of transactions increased by 3.22 per cent.Testing found that conversion rates were high for both UK and non UK visitors.
However, the increase was significantly higher for non-UK visitors (7.88 per cent as opposed to 2.95 per cent).
“ACHICA follows a flash sales model and there are critical points in the journey that can result in customer abandonment,” commented Adam Constantine, head of insight & analytics at ACHICA.
“Not only did we want to maximise conversions but also create a clean and simple experience for our users from the point of registration, all the way through to purchasing,” he added.
Read the full Webtrends Press release here.