Verizon Wireless has launched a new LBS news and coupons service called Daily Scoop. The free app, available for download for Verizon customers on the Get It Now service, provides local news, sports and weather info, along with deals from local and national retailers.
Subscribers enter some demographic info, and receive locally targetted info and coupons. The information is delivered in the form of idle-screen banners, powered by Mobile Posse, and is currently available around 25 handsets on the Verizon network.
From the release:
Richard Williams, executive director of corporate marketing for Verizon, said, “The coupons, discounts, offers, plus other useful information that comes from Daily Scoop should help our customers save money and get information relevant to their lives and their families’ lives. We’re focused on making the mobile phone as useful as possible for our customers, and applications like Daily Scoop help us bring customers what they need.”
What we think
Much like SMS, mobile coupons are one of those reliable services that always trundle along quite well. It’s not as rampant as SMS, of course, but there a lot of coupons services like Tjoos and Cellfire out there, and they seem to be doing quite well. Daily Scoop isn’t the biggest launch ever – it gives me the impression of a trial by Verizon to see if there’s legs on this couponing business.
