Verizon Wireless and Viva Vision Introduce Mobile entertainment slideshow With Car and Driver Content

Verizon Wireless  and Viva Vision, an industry leading content provider for mobile entertainment, today announced the availability of Car and Driver SlideShow – a new Get It Now® SlideShow application featuring the best automotive photography from Car and Driver magazine. Car and Driver SlideShow is the first interactive SlideShow application available to Verizon Wireless customers and is produced exclusively by Viva Vision.

From the press release

“Our SlideShow products expand the entertainment and content options for Verizon Wireless customers,” said Nick Montes, president of Viva Vision. “We are excited to be chosen as Verizon Wireless’ exclusive SlideShow partner and look forward to providing more mobile applications that will entertain consumers.”

“Viva Vision is taking still images to the next level with SlideShows,” said Ryan Hughes, vice president of digital programming for Verizon.  “We think our customers will enjoy the refreshing format.”

What we think?
USD 4.49 per month for 2 shows week? Is Verizon Wireless MAD? Why would I opt for this that is only available on a couple of handsets and car magazines are cheaper and come out more often.

Yikes?

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