Veveo launches vtap video search via Sony Ericsson

by: Tony Dennis Thursday, April 24th, 2008

A new video search service aimed at Sony Ericsson mobile phone owners called vtap has just been launched by Veveo. This video search facility is specifically tailored for handset users by requiring the minimum of keystroke input.
vtap also maintains a continually updated index of over150 million web videos.The service will be offered free via Sony Ericsson’s ‘Fun & Downloads’ web portal. Users have to register first with Sony Ericsson before accessing this portal.

Veveo’s vp for Strategy and Business Development argues that, “Video is the future of the mobile internet – users will soon turn to video for the majority of their entertainment and information needs.”

Vtap aims to cover all the popular video hosting sites on the internet including YouTube, MySpace and DailyMotion. Vtap’s incremental search displays results as soon as a user types the first character. The results are then refined as more characters are entered.

The system groups results together logically into folders. This enables a user to choose between the incremental search and browsing dynamically created menus. Naturally, vtap encourages users to set up a profile so that it remembers what a user likes to watch and then saves his or her favourites. Users can collect, organise and share the videos they like.

Curiously vtap has been first released to a restricted set of handset owners namely those who own JP8 (Java Platform enabled Sony Ericssons such as the W890. After that JP7 enabled models like the W880i will be supported.In addition to English, however, vtap aims to support French, Italian, German and Spanish.

Veveo didn’t explain exactly why vtap is currently restricted to just the one portal and one make of mobile phones.

One Response to “Veveo launches vtap video search via Sony Ericsson”

Guru Pai Said:

I just wanted to clarify that vtap is not restricted to just one portal and one make of mobile phones. vtap is a FREE mobile web video application featured on the iphone, and a wide variety of Windows Mobile and Java devices and can be easily accessed by mobile devices at http://m.vtap.com

With vtap, mobile consumers can search, view , watch share –more than 150 million web video clips from thousands of web sites including YouTube, DailyMotion, TV network sites and MySpace . The vtap application we developed for Sony Ericsson is a client optimized for Sony Ericsson’s popular multimedia handset platforms that supports vTap’s unique incremental search feature

Comment made on April 24th, 2008 at 9:03 am