Rating: Gives bloggers the chance to monetise their content
Claiming to be the Number One blogging platform in Europe, Overblog, has now launch of its new platform into the UK. The idea behind Overblog is that it brings together the fragmented social postings of bloggers into a single live stream. Significantly, there are many aspects of Overblog that are entirely mobile friendly. For example, Overblog supports live video streaming from your mobile phone. The major incentive for bloggers to migrate to the Overblog platform, however, seems to be the chance to monetise their content. This facility has been made possible by the relationship between Overblog and Ebuzzing – a leader in social video advertising back in 2010.As Frédéric Montagnon, co-founder of Overblog, explains, “With the development of platforms dedicated to particular content types (Instagram and Flickr for photos; YouTube and DailyMotion for video; Pinterest for images; Foursquare for geo-localisation, and Twitter for micro-messages), users have a fragmented online presence.”
“This poses a visibility problem for those who wish to develop and influence an audience. With this new version, all content created or shared anywhere on the social web by a particular user will be available on just one page,” Montagnon added.
Overblog takes care of most of the problems associated with making a blog mobile-friendly. For instance, it claims that a blogs looks just as great on mobiles, tablets, connected TV and PCs thanks to ‘Responsive Design’.
It’s also feasible to manage your blog straight from an iPad, iPhone, or Android device. This makes it possible to post; reply to comments; and check traffic analytics from a mobile device.
The ability to broadcast video on your blog in real time via your mobile is highly compelling. It is also relatively simple to populate the blog from existing social network sources including Foursquare, Twitter, Facebook, and Instagram.
The most appealing part is that Overblog claims it will find the best opportunities to monetise their users’ traffic.
All the blogger have to do is receive a royalties cheque every month. There’s no time commitment and users can stop when they wish to.
One popular US blogger who has defected over to the Overblog platform is Jason Falls with his personal blog – FallsOffTheRocker.
Jason says, “Overblog brings livestreaming back to life in a compelling way and on your own blog, rather than some social networking platform. Overblog gives you the chance to co-own all your content … and on your own site.”
Incidentally, the Ebuzzing network of social publishers currently includes over 40,000 influential blogs, social networks, social games, mobile applications and Facebook.
Through its social video offering, Ebuzzing has produced campaigns for many of the world’s leading brands and delivered an explosive mix of influence, reach and engagement, the company maintains.
UPDATE: Overblog founder, Frédéric Montagnon, also merged Nomao (which had the SoLoMo search engine) into Ebuzzing back in 2006.