Virgin gets sexy with new messaging pack in the US
Rating: about time
Virgin Mobile USA is set to revamp messaging in the US with the launch of Messaging Packs including text, picture, IM and email in three different pricing options.
1. USD 1.99 per month for 50 messages sent and received
2. USD 4.99 per month for 200 messages sent and received
3. USD 9.99 per month for 1,000 messages sent and receive – aka “penny texting”.
From the press release:
“Convenience and value for our customers is what we’re all about. Last year, Virgin Mobile launched ‘penny texting’ at just $9.99 per month for 1,000 text messages. Now, with this $9.99 package, ‘penny texting’ becomes ‘penny messaging,’” said Dominick Tolli, vice president of Mobile Data Services for Virgin Mobile USA. “Last year, Virgin Mobile customers sent and received 1.5 billion text messages, 11 million picture messages, and 34 million IM messages.” Virgin Mobile encourages customers to choose the messaging plan that best fits their usage, and customers can change from one plan to another at anytime without a fee”.
What we think
We jest that in the US mobile operators are teaching consumers how to send a text. But our memories are short and I found an article that I had written back in 2000 for Current Analysis that talked about Vodafone and Orange teaching consumers to send SMS at train stations in the UK.
Messaging is a new phenomena in the US but with tariff innovation such as this – it won’t be long before evry1 lerns 2 talk txt. gr8!
Related News:
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- Virgin Mobile USA New Tariff Plan without Annual Contracts
- Verizon Wireless offers prepay customers unlimited text, picture and video messaging for $10 a month
- Airwide not messaging but sexy new solutions promises Jay Seaton CMO
- Virgin and Cingular Customer Care part 3
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