Virgin Media 4th Screen

By the sounds of things Virgin Mobile has signed up the UK based mobile advertising company 4th Screen to manage and sell advertising.

From the press release

“This partnership allows us to combine our brand appeal with 4th Screen’s expertise and reach to present a compelling mobile advertising proposition as part of a cross-platform offering that builds on the success of campaigns for the likes of Seat ibiza, Night at the Museum and Pirates of the Caribbean. Whether it’s TV, mobile or online, we consistently find that consumers are happy to view ads as long as they are relevant and engaging.” said Malcolm Wall, CEO of Content at Virgin Media.

What we think?

Hmmm. I want to say something clever here –but the words fail me. Virgin Media wants relevant ads across its whole platform. 4th Screen is going to manage this in the UK (very happy about the choice of a local UK agency) but more deals with other agencies that have inventory and brands are also required.

So instead of creating a mobile ad team – 4th Screen will do it. Um, that’s about it then.

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