Virgin Mobile advertising bums out in the US

by: admin Tuesday, June 19th, 2007

Rating: British humour gone wrong?

Ads run in New York by Virgin Mobile touting comments such as:
Thank you for being our down-to-earth, suburban, predominantly Italian-American cousins. To show our gratitude, we’ve got something for you. No, not baked ziti–cell phone plans without annual contracts…
Have not gone down very well in the States. Apparently every blogger and even The New York Times has been peeved with the ads. The brand campaign called You Rule is indeed a flop.

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