They’ve even showing a white label version of an iPlayer style app @ IBC
Most industry observers would agree that content is going to be the key to successful promotion of 4G networks. Vodafone’s tie up with BSkyB and Spotify in the UK is a prime example of a mobile network operator (MNO) recognising this. However, such deals are time restricted. What 4G MNOs really want is breadth of content to appeal to a wide section of the populace. And chatting to Luke Kennedy, a director for the Vision TV network with Vision247, GoMo News realised just where this content (and the associated technology) can be found. Within what was previously thought of purely as the broadcast TV industry. Plus, it just so happens that the absolutely right event to find such companies is an the IBC 2013 conference in Amsterdam – which just so happens to be starting tomorrow [September 12th 2013].
Kennedy explained to GoMo News that a company such as Vision247 already possesses all the relevant technology because their business model requires such entities to be firmly multiscreen.
So Vision247 supplies a while label mobile app to its customers which is extremely similar to the iPlayer which the BBC offers in the UK.
The best news is that Vision247 also has done all the hard work for MNOs because it has already negotiated content rights with numerous content suppliers on a global basis.
Given that many MNOs are fast becoming enthusiastic about having a four play offering (TV, Telephone, Mobile & Internet), a company like Vision247 can also supply the TV side content as well.
Not only does Kennedy claim his product is ‘Telco grade’, he also maintains that it is actually possible to have a customer up and running in as little as six weeks.
The most interesting aspect to Vision247 offering is that although the product is an ideal match for $G networks, chatting to MNOs hasn’t been a major focus to date.
Hopefully now the broadcast TV industry won’t be hiding their golden content under a bushel.