Visualising life in the US Navy

Rating: hello sailor

by Annie Turner

Third Screen Media says it has launched the first click-to-video mobile advertising campaign. Campbell-Ewald used Third Screen Media’s TSM|Network to conduct an awareness and recruitment campaign for the US Navy that will serve as a model for future click-to-video campaigns. The campaign offered various methods for viewing the video, including auto-play.

The campaign garnered more than 3,000,000 impressions and a click-through-rate of over 3%. It ran throughout the last quarter of 2006, appearing on various publishers’ sites across categories including sports, news, weather and entertainment.

Tom Burgess, CEO of Third Screen Media, comments, “As the first click-to-video campaign on the TSM|Network, the US Navy campaign marks a growing trend of brands and agencies seeking [us out] to enable their multimedia mobile campaigns.”

GoMoNews agrees that click-to-video advertising will be a growing trend, but has reservations about the mobile industry’s ability to exploit the medium wisely…

Related News:

1. TSM reaches more parts
2. Tesco WAP mobile advertising
3. Millenial Media and RipCode partner for mobile ad delivery on video
4. Mobile Web Europe: Marcus Ladwig - Chief Operating Officer Peperoni
5. Update your social sites and your virtual life via your mobile device with CellSpin.