Vodafone acquires 100% of ZYB

A few years ago the PR company of ZYB would call me all the time to tell me about this great company focusing on mobile back-up services. I did and I have followed them since onset.

I think Vodafone was one of their first clients and now Vodafone has announced that it will acquire 100% of ZYB.

From the press release

Vodafone today announces that it has agreed to acquire 100% of ZYB, a privately-owned company based in Denmark which operates a social networking and online management tool enabling mobile phone users to back-up and share their handsets’ contact and calendar information online. The acquisition will be made for a cash consideration of Eur31.5 million.

The acquisition of ZYB is a further advance in the implementation of Vodafone’s Total Communications strategy which is delivering new revenue growth around fixed broadband, mobile advertising and a rich set of internet services that integrate the mobile and PC customer experience. ZYB fits into this strategy by enhancing the range of communications services Vodafone can provide to its customers.

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