Vodafone CZ checks out on-portal advertising with Amobee

Rating: a real buzz

By Annie Turner

Vodafone Czech Republic (Vodafone CZ) and Amobee Media Systems have launched a new advertising service. Using Amobee’s Media System, Vodafone CZ will display advertising in its Vodafone live! portal, as well as its messaging services and games downloads.

Very interesting, particularly given what Flirtomatic’s CEO Mark Curtis has to say about on-portal advertising in Mobile 2.0, our renamed monthly business intelligence report that covers advertising, marketing, communities, coupons et al. It’s available to subscribers tomorrow from www.bkimedia.com. Let’s hope they rustle up a bigger inventory that Vodafone Germany launched with!

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5. Vodafone Germany adds Mercedes Advertising to Vodafone live!