Vodafone forgets to publicise its own AR app

Download it in time for the New Year’s Eve fireworks

We’re not quite sure how this has happened but Vodafone UK appears to have developed a really neat AR [augmented reality] app and then forgotten to remind people to download it. It is free and was made available to download from the Apple iTunes App Store and Google’s Play app here from midnight  yesterday [December 30th 2013]. If  GoMo News is right,  the app will enable users to view the London (England) firework from one minute to midnight on New Year’s Eve. Which is why the app is called NYE 2013.

All you have to do with this app is find out which direction (the app assumes you are in the UK) you have to point you smartphone directly at the London Eye tourist attraction.

Then when the action kicks of at 11.59 pm, you will be able to view what is a happening with the firework display which is on London’s River Thames right opposite the Houses of Parliament.

What was telling is that both the Google and Apple mobile app stores appear to be indicating that few people have manged to discover this app’s actual existence.

The Apple iTunes App store was reporting … “We have not received enough ratings to display an average for the current version of this application.” Oh, dear.

The AR app is designed to be part of what Vodafone describes as the “world’s first multi-sensory fireworks display.”

It was developed in close co-operation with the office of Boris Johnson who is the current Mayor of London.

Martin Green, head of brand engagement at Vodafone and the former head of ceremonies for London 2012, commented, “We are delighted to … bring a fantastic experience to Londoners for the first time and to use Vodafone’s technology to bring the excitement of the world’s best fireworks display in to people’s living rooms.”

The full details of this Vodafone ‘First’ project can be read here.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in Mobile applications, Vodafone, augmented reality, mobile news and tagged , , , . Bookmark the permalink.

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