Vodafone live! 4eva

Rating: ahhh!

by Bena Roberts

The amount of time that was spent to data and Vodafone live! and savings in the Vodafone analyst/press conference tells me that Vodafone is wising up to the tricks of the trade when it comes to branded mobile players and playing the “impoverished mobile operator”.

I am in no doubt that it either didn’t have to pay Google or the fact that Google delivered the mobile internet revamp (many) months late, discounts or other negotiations were made.

Data is growing. Data revenue increased by 45.1% and there are now over 21 million 3G devices. Arun Sarin boasts that the mobile internet offering has been refreshed and it has many new partnerships (Google and Yahoo!); But and it’s a massive but. Investigation of all UK mobile portals, leads us to believe that Vodafone live! is one of the worst mobile portals in the UK and Germany.

The data growth is probably a result of innovative tariffs and pricing where in Germany I know that Happy Live! 3G is pushed heavily at the point of sale and there is an increased amount of try before you buy “free for 30 day” campaigns that will result in organic growth but not necessarily happy, data rich and active consumers.

I say that because monitoring the life of Vodafone live some things have clearly changed but classic user interface issues remain. See June issue of The Mobile Search Analyst.

Related News:

1. Vodafone to launch flat rate, new Vodafone live! Google open portal and new mobile browser for all devices
2. Vodafone Germany adds Mercedes Advertising to Vodafone live!
3. Vodafone Germany launches Handy 2.0 – the mobile Internet on Vodafone live!
4. Google Becomes the Face of Vodafone live! Germany
5. Dada awarded Vodafone Italy SMS and MMS advertising deal on Vodafone live!