Vodafone name 30 years old today

You’re lucky because it was nearly spelt with a ph not f

you can have your flipping f - whent

UK based MNO [Mobile Network Operator] is celebrating the 30th anniversary of its name today [March 22nd 2014]. And to celebrate the company has revealed the origin of the actual name. Plus the fact that it was was conceived of by one of the company’s original directors and the advertising agency, Saatchi & Saatchi. The agency’s proposal to spell ‘phone’ as ‘fone’ caused the name to be initially rejected by the then CEO, Sir Gerry Whent. However, he relented – reputedly saying “in for a penny, in for a pound – you can have your flipping ‘f’ as well.” Afterwards he came to regard the name as something of a masterstroke.

The Vodafone name was actually inspired by the words ‘voice’, ‘data’ and ‘phone’. Note – no mention of mobile!

The ‘Vodafone’ brand actually originally belonged to Racal Electronics but Vodafone was eventually spun out of Racal to become the UK’s largest company at many points in its history.

Currently, Vodafone is the UK’s most valuable brand and the 16th most
valuable brand in the world (Source: 2014 Brand Finance Global 500).

One of GoMo News‘ favourite stories about Vodafone concerned its logo.

If you look carefully the bottom left corner is cut off.

Why? Because it  was shaped like a SIM card.

However, the company became tired of ‘helpful’ advertising folk airbrushing the corner back in and changed it.

The 1984 Press release can be found here.

About Tony Dennis

Tony is currently Editor of GoMobile News. He's a veteran telecoms journalist who has previously worked for major printed and online titles. Follow him on Twitter @GoMoTweet.
This article was published in Mobile Marketing, Vodafone, mobile news and tagged , . Bookmark the permalink.

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