Vodafone Netherlands launches viral game within Windows Live Messenger

Rating: cool, viral, fun

by Bena Roberts

GoMo News thinks it might still be early days for innovation with IM and mobile gaming – but its definitely the future.

Vodafone Netherlands has launched a game within its Microsoft Live Messenger service. The campaign is called “make the most of now”.

The MSN game is being promoted by the new symbol in the IM display box (see picture from source). The game can be played with up to 2-5 buddies and can be sent or received via IM.

Jacqueline Smit Country Manager Online Services Microsoft says that “this is a unique digital concept” for the 20-34 year old market. The game is played via a unique page on the MSN portal and its one click access via IM.
Graeme Millar, Director of Consumer Marketing at Vodafone is proud that this is the “first viral game” to be launched. It proves Vodafone’s innovation in this area.

Related News:

1. MWC: MSN Direct will be ad funded
2. Vista is great!
3. MSN Mobile Portal is certainly new, but is it improved?
4. Microsoft launches mobile display advertising on MSN Mobile
5. Turkcell and NeuStar team up to bring Windows Live Messenger to Turkish Mobile Users