MADS announced today a partnership with Vodafone Netherlands and Vodafone Greece. Both will bring the MADS targeted ad platform on-deck in Vodafone live!
From the release:
“We selected MADS because of their ability to power multi-channel and targeted ad delivery and their ability to provide innovative solutions and fast time to market, ” states Nils Rouwendal, Manager of Mobile Marketing at Vodafone Netherlands.
“In cost-conscious times like these, advertisers can reap the benefits of high response rates typically generated by mobile campaigns which is compelling when you consider they’re often 10x that of traditional online advertising,” states Jasper de Vreugt, Head of Sales at MADS. “Vodafone’s decision to deploy innovative mobile advertising services offers advertisers a more effective and engaging alternative to existing media such as TV, radio or print.”
What we think?
MADS teamed up with Vodafone Romania last year, and has deals in place with Vodafone Hungary and New Zealand as well. These two new Vodafone signings would indicate it is happy with its service! Between the Netherlands and Greece, Vodafone has more than 10 million mobile customers, which should push MADS reach to over 70 million customers. The MADS platform mostly works through push SMS ads and notifications, so it looks like Vodafone is pretty clearly in the SMS boat. Unless I’m reading this wrong and it’s global adoption of an SMS advertising platform means something else.
