Vodafone Spain chooses Amobee to launch mobile advertising
Rating: si, si to brands
By Annie Turner
Vodafone Spain will be using Amobee Media Systems advertising solution to insert interactive ads into Vodafone Live! Amobee describes its involvement as a “ key element in Vodafone Spain’s Mobile Marketing Discover Programme”. Ten brands will be participating including Heineken, Nestlé, Atrapalo.com and Linea Directa. Later developments will include ad-funded mobile gaming, TV, video and messaging.
Well, unlike the trumpeted deal with Gruner & Jahr in Germany earlier this year, at least Vodafone Spain seems to have taken the precaution of having some advertisers lined up first.
Related News:
- Amobee partners with QuickPlay and DaDa to provide Vodafone Italia with ad-funded mobile video content
- Vodafone CZ checks out on-portal advertising with Amobee
- Rhythm New Media delivers ad-supported mobile video to Vodafone Spain
- Vodafone and Telefónica buy minority stakes in Amobee
- Amobee forms strategic partnership with beeweeb technologies
One Response to “Vodafone Spain chooses Amobee to launch mobile advertising”
About time vodaphone starts getting serious about advertising. Good for free or cheaper content for users, better for their bottom line. Investors and end users will gain. Amobee is the smart choice with their success in France, Czech and UK. Now how about Germany ?
Comment made on November 14th, 2007 at 3:33 pmLeave a Comment