Vodafone Spain targets unemployed customers with new mobile tariffs

Following in the footsteps of Virgin Mobile, Vodafone Spain has announced a new service targeting unemployed customers. The new offer gives free mobile- and fixed-telephone and free mobile internet for up to six months to subscribers who have lost their jobs - or, at least, the first 275,000 subscribers who lose their jobs.

Vodafone Spain has also launched new flat-rate plans. It offers includes 350 or 1,000 free minutes a month for 19.90 or 29.90 euro respectively. It’s also cutting the cost of it’s flat-rate mobile internet and music plan by 25 percent, from 12 to 9 euro per month.

What we think?

This is a nice little scheme to increase customer-loyalty, and I’m surprised more companies didn’t take it on board after Virgin Mobile. It also throws yesterdays announcement about cheap data plans from Vodafone into a new light - a lot of European operators have adopted limitless mobile data. I just hope Ireland and the UK start playing catch-up soon.