Vodafone splashes the cash on expanding high street outlets

1,400 more jobs on the way, too

Britain’s second biggest mobile operator Vodafone, cash rich after the sale of its 45 per cent stake in Verizon Wireless, is to splash some of that windfall by opening 150 new retail stores over the next 12 months. In what is clearly an attempt to catch up with arch rival EE which has 600 stores and is already planning to add a further 1,000 staff to its payroll, Vodafone will expand the number of its outlets to more than 500, simultaneously creating some 1,400 new jobs. “This year we’ll invest more than ever before to provide our customers with the strongest network and best services in the UK,” explained Vodafone’s new UK chief executive Jeroen Hoencamp.

Hoencamp continued, “We’re also committed to putting our brand and our people where our customers want us – right at the heart of their high street and shopping centre.”

Vodafone’s first new stores to open will be in London’s Notting Hill, Fulham, Walthamstow, Wembley and Ilford.

Last November [2013] Vodafone also announced it was spending £150 million on upgrading its mobile network in the capital, doubling capacity and countering the rate of dropped calls.

About Dave Evans

Dave Evans is a long established commentator on both the IT and cellular industries. His current focus is on share price trends within the sector. You can email him here
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