Vodafone to offer eBay mobile service
Rating: eBay away
Vodafone is to offer eBay to customers via a free to download application – which may also be embedded into some key Vodafone handsets. It will be launched in Italy and other EU countries but the UK is not on the list.
From the Press Release:
The eBay mobile application, accessed directly from the customer’s handset, will include the ability to search and browse items, find deals, bid on items and buy fixed price products. The application will be embedded onto key consumer handsets from Vodafone in the future. Customers with compatible handsets will also be able to download the application from Vodafone live! The application will help consumers track their eBay activity in real time on their phone and will also ensure their mobile and web activity is synchronized.
“As we move closer to the convergence of web and mobile, it is essential that we can offer our customers, leading Internet based services, such as eBay, in an easily accessible way, “said Frank H. Rövekamp, Global Chief Marketing Officer, Vodafone. “There is a strong demand from eBay users to benefit from a mobile application where they don’t miss the end of auctions and bid back when they are outbid. Today’s announcement offers just that and gives Vodafone customers a great service and a clear advantage allowing them to make the most of their time.”
What we think
I remember Frank Rovekamp from my old days at Current Analysis. He was hot on wireless services. But now he’s putting interest into action and trying to make Vodafone live! 2.0. It is ambitous and it won’t be easy –but we liked him back then and he’s definitely putting the right foot forward.
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