Vodafone To Offer MySpace Mobile

Rating: speechless

First Helio had an exclusive deal with MySpace then Cingular mirrored the exclusive deal and now Vodafone has an exclusive deal too! Is it GoMo News, or is the value of an exclusive deal in mobile diminishing?

First things first: what is the mySpace deal?

1. mySpace boasts 55 million users.
2. It’s a daily meeting ground or hunting ground for gossip mad and hungry 15 to 35 year olds.
3. Its in the top three most viewed websites in the world (Alexa).
4. It’s an advertising jungle or paradise generating big buck revenues for all involved.
5. Kids love it.

Vodafone’s track record
1. Invested millions in to Vodafone live! but it has failed to fly.
2. Will launch mySpace via a number of pre-packaged pre-chosen devices.
3. Offers free browsing in the UK – the first country the mySpace deal will kick in.
4. Is likely to follow Cingular and offer this service as a monthly subscription fee. Cingular charges USD 2.99 per month.
5. Will have its fingers crossed that even a trickle of the mySpace users will sign up via mobile to ensure it squeezes some revenues out of its mobile portal services.
6. Will offer mySpace as a download from Vodafone live! (Should seriously consider making this an SMS download in the first instance).

MySpace Mobile
1. Basically its an on device application
2. Users are able to:
a. View photos
b. Respond to mail
c. Manage community
d. Post blogs
e. View friends profiles

Here is a video of the MySpace Helio Application:


From the press release:
“Today’s announcement is a great example of Vodafone empowering its customers with new, internet-based services on their Vodafone live! handsets, helping people make the most of their time,” said Frank H. Rövekamp, Global Chief Marketing Officer, Vodafone. “Teaming up with the world’s leading online community means that people can take the MySpace experience anywhere and enjoy it anytime.”

“The Vodafone partnership underscores Fox Interactive Media’s commitment to extending its network of websites to mobile devices on a global basis,” said John Smelzer, Senior Vice President and General Manager of Mobile for Fox Interactive Media. “Our goal is to empower our audience to connect and interact with our sites whenever and wherever they choose, and we’re off to a great start with Vodafone.”

Related News:

1. Murdoch muscles in on the US mobile market
2. Vodafone teams with MySpace to create online global interactive social networking platform
3. Billions of Emo kids go mobile with ad supported Myspace
4. MySpace seeks mobile partners for Europe
5. Vodafone Germany new services Video Community, TV Interaction and Mobile Sitebuilder