Vodafone UK to deliver cheaper off-portal music tracks via SMS

Rating: lemme listen to your text

By Annie Turner

Groove Mobile, another company that claims to lead the world, is to trial the first direct to consumer, off-portal data service with Vodafone UK, giving its customers access to Sony BMG’s catalogue of music.

Consumers will be able to access complete tracks through Over-the-Air (OTA) downloads via SMS short codes without incurring additional data charges.

This is exactly the sort of application that we here at GoMo News think will fly and have been evangelising to that effect (including podcasts via SMS) for an age. Look forward to the trial moving out of beta and into the real thing. Interesting to see how this will affect the subscription-based music service, MusicStation, also supported by Vodafone, that was announced at 3GSM and has just launched…check out our blogs on it below.

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3. Mobile Music: Madonna Hard Candy on Vodafone
4. MusicStation launches on Vodafone New Zealand
5. Vodafone to launch flat rate, new Vodafone live! Google open portal and new mobile browser for all devices