VoiceIndigo and Samsung bring podcasts to devices

Rating: poddin’

The Samsung UpStage is the first model to be pre-loaded with podcasts by VoiceIndigo and is now available via Sprint.
The podcasts will be free and will generate revenue from VoiceIndigo’s Ambient Advertising solution. This will trigger advertising when consumers listen to the podcasts. The podcasts are managed via a web interface: http://samsung.voiceindigo.com so when devices are upgrade the content is stored and does not have to be reconfigured.

VoiceIndigo supports click to call, click to request and click to buy features to bolster the mobile advertising effort.

What we think
BKI Media (GoMo News’ parent company) believes that mobile podcasting will be huge. Audio is made for mobile and there are many new business models being established now to facilitate growth and success in the new area.

For an analysis of these busines models please see the latest business intelligence.

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