Volantis Framework chosen by mobile advertising company Ad Infuse

Rating: device-independent mobile advertising…

I have to admit, the first time I had a briefing with Volantis, I walked out thinking – what do you do? The second time I had a briefing a few months ago, I finally got it. Volantis is a provider of content adaptation (like Mobile Aware) but it also has a lot of other hats (not only portal rendering solutions) and this new tie up with Ad Infuse shows it.

What is the tie up?
Ad Infuse has chosen Volantis to help the advertising company deliver mobile advertising to consumer regardless of which device they use. This is important as many ads can only be served on particular devices (Java, BREW etc.) By using Volantis technology Ad Infuse is able to target a larger market with its advertising that also focuses on in-game advertising.

This means that the adverts can be targeted to all devices instantly and the advert is optimized for the device at hand.

From the press release
“Ad Infuse is committed to the delivery of optimal relevance for every mobile subscriber,” said Brian Cowley, CEO of Ad Infuse. “Volantis is a natural fit for our advertising platform, ensuring that ads are delivered in the best possible format for every recipient, however new the device. It is by delivering the most relevant ad to every user that we are able to unlock new revenue streams for channel owners and Volantis will help extend our reach to a wider range of devices, both standard and new to market.”

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