Rating: Just stick an in-app video trailer into your mobile app or game
Around seven weeks ago, the mobile video ad-network, Vungle came out of stealth with the announcement of its $2 million seed capital from investors. The good news is that the company has announced that half of the funds raised ($1 million) is going towards a fund designed to attract mobile app developers to its platform. To date, the Vungle mobile app video trailer network was in closed beta but from today [June 19th 2012], the network will be going self-serve. Since Vungle has come up with an entirely new ad-unit for mobile, the company needs to sign up as many publishers as they can to meet their advertising demand. Hence the S1 million incentive programme.Vungle claims that thanks to overwhelming advertising demand during the closed beta programme from premium app developers such as NgMoco 
, Pocket Gems and XMG; it has decided to make its publisher SDK self-serve.
It means that that any developer can monetise its app by placing video trailers for apps and games (such as Pocket Gem’s Paradise Cove), at natural pauses within its game or app.
Vungle is so bullish on the potential of its new ad-unit that it intends to will work with selected developers using its $1 million pot of gold.
The idea is to guarantee payouts ahead of time if certain objectives (like the app developer showing the amount of videos that they estimate) are met.
Vungle is also hoping to offer selected publishers a ’100 per cent fill rate’ guarantee, The aim is to negate a common concern that occurs with mobile advertising (namely that there aren’t enough advertisements to show).
What Vungle is saying is that they will pay a developer regardless whether or not there are enough videos available.
In-app video trailers are distributed through Vungle’s own advertising delivery platform. Based in San Francisco with offices in Europe, the company was founded by Jack Smith and Zain Jaffer.
