WAP-Pers becomes the new mobile content market place

by: admin Thursday, December 21st, 2006

Rating: innovative, but still early days

Sixophone encourages customers to look at their purchases as just the beginning of a fun money making process that they watch over every step of the way.

After acquiring anything on the site a Shop is automatically created in the buyer’s name featuring the relevant item, melody or wallpaper. This can then be offered to up to six friends via a simple free sms messaging system.

When the friend then sells the content on he or she receives 10% of the value. The original material remains on their phone.

What we think
The notion of saxophone replicates existing online mobile content places. Its an attractive model for earning cash back for using mobile and purchasing mobile content. This could fly for the sale of ringtones among the youth community: but its early days. Purchasing six ringtones or types of content on a mobile device is not the norm at present and a ringtone life span can still be several months.

Mobile content needs to come down in price and then Wap Pers will have a business model to be proud of.