Wapple launches Ad-Funded Mobile Website Creating
Rating: Wapple or not, here we come
Wapple is not offering free design, hosing and managing of a mobile website. The catch is that it will have to be flooded with third party banner advertising from AdMob, Admoda and Millennial Media (Decktrade).
The new service comes under the new Wapple ad-funded solution which is part of Wapple Canvas.
From the press release
“The Wapple ad-funded model not only removes all the barriers to
creating an essential mobile presence by making it quick, easy and free,
it also allows anyone to create a highly functional, professional,
mobile-search ready site that looks good and actually works properly on
some 5,000 mobile devices including PDAs, the Sony PSP and new iPhone,”
said Rich Holdsworth, CTO at Wapple.
“Our simple set-up wizard and templates guide users through the design
process and give them the freedom to brand and style their sites totally
as they want. It is also easy to add extended functionality, interactive
elements such as polls and user feedback, as well as rich media content
including games, videos and music,” adds Holdsworth.
What we think
This is a sort of three advertisers for the price of one WAP site promotion. If its all set up and users only have to approve ads via Wapple the service will be great. At the moment there are a couple of hiccups in the transparency between AdMob and Wapple (with regards to auto-approving) adverts. But within a WAP package it’s likely that there will be only one management facility making it easier to manage and include banner ads on mobile sites.
Admob, Admoda and Decktrade are the big guns in the mobile publishing/advertising “pure player” space so adverts should be displayed quickly and constantly.
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