Rating: Mobile marketing startup plotting rapid international expansion
Mobile marketing startup, Warply, has hired two leading mobile industry figures – Kartik Ram and Sixto Arias. The new appointments come right at the conclusion of Warply’s first year of operation for and at a moment when an plan of international expansion is being implemented. Kartik Ram will join the company as director of sales for the United States and Asia and Sixto Arias has been appointed as a key advisor. Ram joins Warply from Adfonic, one of the world’s largest mobile advertising networks. Arias brings his wealth of experience to the company having founded the Mobile Marketing Association in Spain.
Within his role, Kartik will lead Warply’s business development team.
The company believes that Kartik’s proven background in scaling mobile marketing organisations profitably, accessing new markets and overall senior level of experience, will help Warply to ensure that it continues to grow at a record pace.
Warply aims to establish a leadership position within the mobile marketing and advertising market.
“Hype needs to catch up with execution in order for the promise to be real,” Kartik Ram commented.
He added, “With Warply – the mobile marketing as a service platform that enables brands and publishers to directly communicate highly targeted mobile marketing campaigns to their user base through push notifications, we are ready for rapid growth.”
Kartik comes to Warply with nearly 20 years of experience in the mobile marketing and advertising sector. Most recently, he was general manager for Asia with Adfonic.
Prior to that he has served as senior vp for One97, a pioneer in mobile internet delivering mobile content, advertising and commerce services across Asia and as a director of sales with Velti.
Sixto Arias has joined Warply as an advisor to the board. Sixto is a seasoned entrepreneur having founded Mobext.
Currently part of the Havas media group, Mobext is a company that offers an end-to-end, mobile marketing agency service to clients with presence in 19 markets globally.
Sixto is also a lecturer in several Universities across Spain, namely Universidad Complutense de Madrid, Universidad CEU Cardenal Herrera, ESIC and IE Business School.
“Warply is experiencing exponential growth and great customer interest across Spain, Greece, Brazil and the United Kingdom” said John Doxaras, CEO with Warply.
“Bringing on executives with such a depth of experience, leadership acumen, and track record of success, is exactly what the company needs for its next major phase of growth,” he added.
Warply is a startup that operates in the mobile marketing sector offering a cloud based mobile marketing toolbox that enables brands, agencies and publishers to directly send interactive mobile marketing campaigns to their customer user base in their context.
Warply addresses the emerging need of mobile direct response campaigns and solid mobile strategies that work.
Based on consumer behavior data, Warply enables brands to establish a two way communication with their clients just the moment they are prominent to engage or perform direct purchases.