Some interesting stats from BuzzCity to kick off this year’s Mobile World Congress in Barcelona. Mobile social network and mobile advertising provider BuzzCity announces the results of a survey of 2000 mobile sites finding patterns for mobile Internet use.
1. 6% of mobile Internet use the services outside of the home or on the move.
2. 70% of mobile Internet use takes place in the home
3. 11% browse when at work.
4. 87% access the mobile Internet more than once a day with more than half accessing 5 times per day
5. 81% surf for 15 minutes per session
6. 36% log in after dinner (Bena says: this could be for email or maybe adult?)
7. 45% of those surveyed use the mobile Internet on a Nokia device.
But there is more the results also showed that 60% of users use the mobile Internet for social connection.
1. 16% user the mobile Internet for entertainment purposes
2. 10% use it to surf for information
3. 13% for financial information
4. 34% for top-up prepaid services
5. 5% to buy games or online purchases
What we think?
I find the fact that mobile Internet use is in the home is great. I think this means and enforces huge huge hope and potential for the mobile Internet and in particular mobile social networks.
Why? Well in short it shows that dependency and a quick fix of social media that is personal to you is growing in popularity. Not only that it shows that mobile devices are the fillers for mobile data that save time such as “logging into the PC”; “waiting for day to finish on the computer” and other domestic issues.
What a positive way to start Mobile World Congress – great stats BuzzCity!