We know how consumers access the mobile Internet says BuzzCity

Some interesting stats from BuzzCity to kick off this year’s Mobile World Congress in Barcelona. Mobile social network and mobile advertising provider BuzzCity announces the results of a survey of 2000 mobile sites finding patterns for mobile Internet use.

1. 6% of mobile Internet use the services outside of the home or on the move.
2. 70% of mobile Internet use takes place in the home
3. 11% browse when at work.
4. 87% access the mobile Internet more than once a day with more than half accessing 5 times per day
5. 81% surf for 15 minutes per session
6. 36% log in after dinner (Bena says: this could be for email or maybe adult?)
7. 45% of those surveyed use the mobile Internet on a Nokia device.

But there is more the results also showed that 60% of users use the mobile Internet for social connection.
1. 16% user the mobile Internet for entertainment purposes
2. 10% use it to surf for information
3. 13% for financial information
4. 34% for top-up prepaid services
5. 5% to buy games or online purchases
What we think?
I find the fact that mobile Internet use is in the home is great. I think this means and enforces huge huge hope and potential for the mobile Internet and in particular mobile social networks.
Why? Well in short it shows that dependency and a quick fix of social media that is personal to you is growing in popularity. Not only that it shows that mobile devices are the fillers for mobile data that save time such as “logging into the PC”; “waiting for day to finish on the computer” and other domestic issues.
What a positive way to start Mobile World Congress – great stats BuzzCity!

About Bena Roberts

GoMo News' founder and former managing editor, Bena Roberts has now moved on. She's now spending more time with her family. Tony Dennis has now assumed her mantle as the site's editor.
This article was published in Mobile Ad&Mktg, Mobile Stats, Mobile Web, mobile news and tagged , , . Bookmark the permalink.

4 Responses to We know how consumers access the mobile Internet says BuzzCity

  1. Mark B says:

    Interesting, just a question on how these two stats match up:

    2. 70% of mobile Internet use takes place in the home
    3. 11% browse when at home.

    Does this mean just 11% of users browse when at home but they account for 70% of all data usage? Or does it mean that only 11% of the home-based activity is browsing, the remainder is non-browsing

  2. http://www.buzzcity.com/l/reports/WhoUsestheMobileInternet08.pdf p9 shows the people surveyed by country. The table is copied at the end of this comment. The last number in each row is the number of people surveyed.

    Out of approx 3400 people surveyed, 232 (7%) were from the USA and most of the rest were from poor and poorish countries.

    This is survey of mobile usage in poor countries. Interesting, but not what I expected from reading your blog post.

    Indonesia 1,786,233,512 47% 241
    India 659,831,862 -1% 204
    South Africa 540,285,545 -7% 190
    Kenya 298,695,797 91% 243
    United States 260,972,684 37% 232
    Libya 103,309,607 1640% 201
    Tanzania 114,348,431 30% 211
    Egypt 97,686,203 76% 219
    Romania 102,573,994 43% 202
    Brunei 81,326,034 27% 215
    Nigeria 79,185,697 119% 383
    Pakistan 65,530,797 67% 199
    Philippines 52,861,990 -5% 258
    Thailand 38,372,256 28% 409

  3. LOL! “This is survey of mobile usage in >poor countries.< Interesting, but not what I expected from reading your blog post." Peter Peter Don't you know that some of those countries are going to be richer than the US? You are not rich US! You are going down bad! Just a China guy's opinion.

  4. Pingback: Infographica Galactic, Part I « jacobstephanie

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>