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Described as a revolution in app discovery and promotion, HP is launching a new monthly publication called Pivot. It is intended to be complementary to the HP webOS App Catalog and a means of enabling readers to learn about new ways of use apps on their webOS devices in everyday life. “Pivot is designed to broaden developer exposure and create a dynamic marketplace for the burgeoning webOS developer community,” HP says. Richard Kerris, vp for webOS worldwide developer relations with HP, commented,”Pivot brings app discovery to a new level for customers and developers alike.” Pivot is intended to co-incide with the commercial availability of the HP TouchPad.The TouchPad will become available in the UK, Ireland, France and Germany on July 2nd – one day after its US launch.
HP is making the Canadians wait until July 15th, probably in retaliation for Terrance and Phillip.
HP estimates that the Wi-Fi version of HP TouchPad will sell in stores and online in the United States for $499.99 9 (16 GB) or $599.99. 32 GB).
As Pivot is integrated with the App Catalog, readers will be able to purchase and download apps as they see them discussed.
“From getting featured in articles and columns penned by well known writers and personalities, to advertorials and even full page ads, Pivot provides webOS developers with unprecedented marketing options,” the company explains.
Here’s an endorsement from one webOS developer. “Because the platform is so accessible and developer-friendly, we’ve been able to build the game we want to build,” said Haden Blackman, chief creative officer with Fearless Studios.
His CTO, Cedrick Collomb, adds, “It [webOS] is built from the ground up for seamless connectivity between devices and it’s an open platform, which makes development that much easier.”
HP argues that Pivot provides a wider selection of co-marketing, merchandising and promotional opportunities for its app developers.
Besides Pivot, HP has also announced that t the webOS developer programme has been enhanced too include a new discount structure.
Developers will have access to this new pricing model based on their years in the Palm developer program and active applications in the webOS App Catalog.